The world is in serious need of solutions to create sustainable growth and jobs. The World Circular Economy Forum 2017 is bringing 1,500 specialists from around the world to Finland in June to show how this can be done. The groundbreaking event will focus on the world’s best circular economy solutions in which business and the environment go hand in hand.
The host country Finland is the first in the world to have published a comprehensive road map to a circular economy. The country’s leading future-oriented think-and-do tank Sitra is now inviting the shapers of our future well-being to celebrate Finland’s 100th year of independence at the forum. Come and experience Finland’s own inspirational story as a global leader as we put the circular economy into practice and deliver concrete benefits across all sectors of business and society.
Media briefing for journalists accredited to the International Press Center
Time: Wed 17 May 2017; 9:00-11:00 a.m.
Place: Finnish Innovation Fund Sitra, Itämerenkatu 11-13, Helsinki (Room: Juhla, 2nd floor)
“A circular economy is about using resources more efficiently and creating more value with what we have,” says Mari Pantsar, Director of Sitra’s Carbon-neutral circular economy. “It can be the win-win approach everyone is looking for. For companies, circular products and business models help cut costs, manage risks and create new revenue. For societies, moving away from the current linear ‘consume-and-throw-away’ economy offers large benefits for tackling the climate crisis, reducing waste and creating jobs.”
9:00 Welcome: coffee and breakfast
9:10-9:40 Finnish Innovation Fund Sitra and Carbon-neutral circular economy
Mari Pantsar, Director of Sitra’s Carbon-neutral circular economy theme
9:40-10:00 The most interesting Finnish companies in the circular economy
Heikki Sorasahi, Specialist, Sitra
10:00-10:20 World Circular Economy Forum 2017 – The world’s best circular economy solutions
Hanna-Leena Ottelin, Specialist, Sitra
10:20 Time for discussion and interviews
RSVP to Communications Specialist Sanna Autere at Sitra,email@example.com, by Mon 15 May 2017.
What is Sitra?
The Finnish Innovation Fund Sitra is a future fund that collaborates with partners from different sectors to research, trial and implement bold new ideas that shape the future. Our aim is a Finland that succeeds as a pioneer in sustainable well-being. Sitra was founded in 1967 as a gift from Parliament to the 50-year old Finland. We are an independent public foundation operating directly under the supervision of the Finnish Parliament.
Sitra believes that the circular economy is one key element for building sustainable well-being. The circular economy is a novel economic model in which the focus is on reusing materials and value, and on creating added value for products through services and smart solutions. According to our surveys, the circular economy represents an opportunity for Finland worth more than 3 billion euros.
World Circular Economy Forum 2017 (WCEF2017)
WCEF2017 will be held on 5-7 June 2017 in Helsinki at Finlandia Hall. The event will showcase circular economy solutions for business, finance and cities and will feature more than 130 recognised speakers from across the world, including top business and political leaders, representatives of NGOs and innovators.
The event is organised by the Finnish Innovation Fund Sitra together with a large group of global institutions, including the Ellen MacArthur Foundation, the Nordic Council of Ministers, the Ministry for Foreign Affairs of Finland, the Ministry of the Environment of Finland and the Ministry of Economic Affairs and Employment of Finland, in co-operation with the following institutions: the European Commission, the European Environment Agency (EEA), the International Institute for Sustainable Development (IISD), the Koli Forum, the United Nations Environment Programme (UN Environment), the World Business Council for Sustainable Development (WBCSD) and the World Resources Forum (WRF).
See the programme and full list of speakers on the event websitewww.wcef2017.com.
Media Accreditation to WCEF2017: Representatives of the media interested in being accredited to cover the World Circular Economy Forum are kindly asked to fill in the registration form by 26 May 2017. Register here:www.lyyti.fi/reg/World_Circular_Economy_Forum_2017_7932
Sanna Autere, Communications Specialist at Sitra,firstname.lastname@example.org, +358 (0)50 331 7510
Communications and Public Affairs
Sitra, the Finnish Innovation Fund
PO Box 160 (Itämerentori 2)
FI-00181 Helsinki, Finland
Phone +358 50 331 7510